Ill Manors: e-media off-site research

Social media has quickly become an essential tool for marketing and promotion in media industries. 

For a low-budget film like Ill Manors, social media offers a potential impact and reach that previously would have cost many thousands or millions of pounds in advertising. Even more importantly, social media gives audiences a chance to interact and engage with brands, artists and films - therefore making them feel part of the campaign. 

Ill Manors was heavily promoted online using Facebook, Twitter and Plan B's YouTube channel.

Ill Manors e-media: social media research

Answer the following questions in a detailed blogpost. Use screengrabs and examples. 

Note: due to the school's firewall you will need to complete these questions off-site.

Ill Manors Facebook page

1. How many 'likes' has the Ill Manors film page had?
2. What is the top of the page promoting?
3. Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.
4. Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.
5. Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).
6. Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.
7. Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.
8. How did the institution use the Facebook page to promote the film's release in May/June 2012?

Ill Manors Twitter feed

1. How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?
2. What hashtags are used on the Ill Manors Twitter feed?
3. Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.
4. How has the Ill Manors Twitter feed used pictures to help promote the film?
5. Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.
6. How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.

YouTube - planbuk channel

1. How was the planbuk YouTube channel used to promote the Ill Manors film?
2. Scroll back to find the three Ill Manors teaser videos. When were these released? How did they help promote Ill Manors? What was the target audience for these teaser videos? Suggest why the videos were only 10 seconds or shorter.
3. Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.
4. What links to other social networking sites can you find on the planbuk channel homepage?

Homework due: Thursday 2 March