Friday, December 15, 2017

MIGRAIN: Industries - Public service broadcasting

The British television industry is largely driven by public service broadcasting - the traditional TV channels that still account for the majority of TV viewing in this country.

These channels are regulated by Ofcom and have to deliver a certain amount of specific content in order to fulfil the terms of their license.


Public service broadcasting: notes

Public service broadcasting refers to broadcasting intended for public benefit rather than to serve commercial interests.

The media regulator Ofcom requires certain TV and radio broadcasters to fulfil certain requirements as part of their license to broadcast.

All of the BBC's television and radio stations have a public service remit.


The history of the BBC

The BBC was created in 1922 in response to new technology – the radio (or wireless as it was called then).

The BBC was set up to “inform, educate and entertain” – which is still its mission statement to this day. 


The BBC funding model: license fee

All BBC content (and some of Channel 4’s funding) comes from the License Fee, which costs £147 a year. 

You need a TV Licence to:

- watch or record live TV programmes on any channel
- download or watch any BBC programmes on iPlayer – live, catch up or on demand.

Some politicians want to scrap the license fee and change the BBC’s funding model.


Channel 4

Channel 4 is an important part of UK public service broadcasting. Read full details of Channel 4's remit here - there is plenty of important information regarding the channel's commitment to public service broadcasting and its unique funding model.
"Channel 4 is a publicly-owned and commercially-funded UK public service broadcaster, with a statutory remit to deliver high-quality, innovative, alternative content that challenges the status quo.
Channel 4 reinvests all profits back into programmes, at zero cost to the taxpayer. A ‘Robin Hood’ model of cross-funding means programmes that make money pay for others that are part of the PSB remit but that are loss-making e.g. News and Current Affairs." 


Opposition to public service broadcasting

Many people in Britain see public service broadcasting as a good thing – but not rival commercial broadcasters.  

James Murdoch, son of Rupert, has criticised BBC news. He says that free news on the BBC made it “incredibly difficult” for private news organisations to ask people to pay for their news.

Some politicians have argued that the BBC should not produce programmes such as Strictly Come Dancing so commercial broadcasters such as ITV or Sky can attract larger audiences in primetime.


Public service broadcasting: blog task

Create a new blogpost called 'Public service broadcasting' and complete the following tasks:

Ofcom report

Read the first few pages of this Ofcom report into Public Service Broadcasting in 2017.

1) How does the report suggest that TV viewing is changing?

2) What differences are highlighted between younger and older viewers?

3) Does the report suggest audiences are satisfied with public service broadcasting TV channels?

4) Public service broadcasting channels are a major aspect of the UK cultural industries. How much money did PSB channels spend on UK-originated content in 2016? 

Goldsmiths report

Read this report from Goldsmiths University - A future for public service television: content and platforms in a digital world.

1) What does the report state has changed in the UK television market in the last 20 years?

2) Look at page 4. What are the principles that the report suggests need to be embedded in regulation of public service broadcasting in future?

3) What does the report say about the BBC?

4) According to the report, how should the BBC be funded in future?

5) What does the report say about Channel 4?

6) How should Channel 4 operate in future?

7) Look at page 10 - new kids on the block. What does the report say about new digital content providers and their link to public service broadcasting?

Final questions - your opinion on public service broadcasting

1) Should the BBC retain its position as the UK’s public service broadcaster?

2) Is there a role for the BBC in the 21st century digital world?

3) Should the BBC funding model (license fee) change? How?


Complete for homework - due first lesson back in January.

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